INSPIRE AND IGNITE IDEATION
When thinking about innovation, it’s often useful for companies to see
examples of new product development to help understand product
landscapes
WE HOLD SESSIONS THAT SHOW PRODUCTS FROM AROUND THE WORLD
We gather products from markets worldwide to illustrate trends,
demonstrate innovations and challenge thinking
The sessions ignite teams at the early stages of the innovation process and
help marketers understand the competitors they might face in the market
CHALLENGE
Find product examples that show new, better ways to:
- Deliver convenience
- Engage visually
- Facilitate sharing
- Communicate sustainability
OUTCOME
- Synthesis of multi-language research
- Half-day workshop with many hundreds of products from around the world laid out for R&D and brand teams to see, touch and smell
Ideation packs:
- 4-8 weeks to complete
- Roughly $1,000-2,000/country*
Half-day workshops:
- an additional $2,000-3,000*
*Costs exclude product, shipping and travel expenses
“SUCH A GREAT HELP! A REALLY
GOOD WAY TO SEE WHAT OTHER
COMPANIES HAVE DONE AND WHERE
WE NEED TO FOCUS OUR EFFORTS”
GOOD WAY TO SEE WHAT OTHER
COMPANIES HAVE DONE AND WHERE
WE NEED TO FOCUS OUR EFFORTS”